Unclear Design Guidelines: The provided mockups didn’t account for responsiveness or theme switching.
Data Overload: Identifying the most relevant metrics from four major social platforms was critical.
Tight Timeline: The new dashboard had to coincide with a major marketing campaign.
Collaborative Exploration: I worked directly with Sunbeam Social’s marketing team to determine which KPIs mattered most and outline the scope.
API Integration: I established secure connections to Instagram, Facebook, YouTube, and TikTok APIs, consolidating essential analytics in one place.
Responsive Grid System: I used a flexible layout so the dashboard adapted to desktops, tablets, and phones without compromising usability.
Theme Switching with CSS Variables: I employed custom properties for straightforward dark/light mode toggling.
Interactive Visualizations: By leveraging a JavaScript chart library, I converted raw data into clear, actionable insights.
Front-End: HTML, CSS, JavaScript
Data Visualization: Chart.js (or similar) for interactive graphs
APIs: Instagram, Facebook, YouTube, TikTok (secure endpoints)
Centralized Insights: The dashboard unified data from multiple social platforms, eliminating the need for multiple tools.
Informed Decision-Making: A single source of truth enabled more effective campaign optimization.
Time Savings: The marketing team could quickly access and act on real-time analytics.
Working on the Sunbeam Social dashboard reinforced my strengths in UI/UX design, responsive web development, and effective data visualization. This project demonstrated the ability to translate complex data across four major social channels into an engaging, user-friendly interface that directly supported strategic business objectives.
